A letter from the heart

As most of you know I work in the entertainment and fashion industry. As I sat in my studio today designing, and also working in other projects I got a little frustrated and had to stop. Breath some fresh air and continued what i was working on. As you all know music is one of my biggest passions but as I karaoke my heart out to new music from my favorite singers it hit me people don’t value any kind of artistry very much. Which is something that I have always felt deep inside my heart and I know cause I have seen it first hand. I have helped, worked, seen start up artist’s, musicians, painters, writers, designers, and etc like myself struggle in the midst of our passions and career.

www.Instagram.com/reiaz416 #teamreiaz #fammylexsquad Ariana | Studio TimeRelaxing at Monnow Valley Recording Studio, Wales, UK | @thehearts @weheartit

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So when people complain about paying a certain price for like a concert ticket, design, or anything creative and artistic it makes me want to  tell them to go to neverland and never come back. Do you know how hard are the struggles for a person that loves and has a passion for any kinds  art or any musical artistry. Which is why I believe with all my heart we should give credit when credit is due. So before you speak to me ever about how ridiculous it is for something like music, design, or art to be so expensive remind yourself all these things I will mention next.

As an artist one the financial cost : You have to pay everything yourself including being your own manager, promoter, everything when you are starting out. You really make close to nothing;it takes a while to start getting all the goods. And by “a while” I don’t mean a few months. It could take years and years until someone else in labels or talent managers see your vision. It takes studio time  which are not cheap, recording, producing, editing, mastering and more. Once you have made it touring is expensive a whole crew from loading,production, wardrobe, dancers, riggers, traveling, Visas, Passports, Insurances, all the legal aspect of  it too, and so much more you can’t begin to even wrap your head around it all. There’s so much more not to even mention when it comes to recording sessions, rehearsals, planning, songwriting, record labels, promoting team, royalties. Plus during the tour life the crew in the arena listen to the stage and technical managers to work on trusses  which what hold all of the lights, speakers, and pyros sometimes takes about 30 local workers, 4 tour riggers, and with very limited hours for example 5 or less to accomplish everything before the show starts. Staging has to be assembled piece by piece. You have screens that have to be hung in flawless placements. All of the technical detail features for the band. Last minute sound check before every show all in less than a day and hours for a perfect show. This is not including all the other backstage chaos and crew that is behind the scene, on or off stage, runners, costume designers, assistants, makeup artist’s, hair stylist, wardrobe specialists, seamstresses, dancers, management, special guests, other bands, security team, and etc.  So much planning, efforts, emotional, and budgeting goes into every album, every tour, everything artist do. It takes a whole team not just the lead singer or solo artist to make a show or album what it is. That is why royalties are so important and are rights that artist’s fight for when it comes to  streaming platforms that make things free to people but then the people who are working their asses for it don’t really see a cent from it and its not fair.

Two as a designer  that is art as well you can’t expect something that is one of a kind unique or amazing craftmanship for a low budget. Chanel, Alexander Mcqueen, all these great designers and even your local designers at home that work independently did not work their asses off their whole life tailoring, draping, workshops,  and etc  to get paid like department store. Not happening! While in tour life you also have from prop designers, costume designers, choreographers, stage managers all of these amazing individuals that come together as a team to make everything happen.

Three: Painters, Dancers, Poets, Writers, Actors are all amazing at what they do and deserve the same of respect as every other career out there. We do it, because we love it and we cannot see ourselves doing anything else but it. Any kind of art you should embrace it and it should make you move whether its your soul, your style, or whatever fancies you. But don’t ever let it die. Support your local artist they are the ones that needed the most. And support songwriters and locals that are starting up because that is the hardest part of all. Not when you are already successful and selling out arenas.

To all of those who are starting out and even note to self at times is never give up, believe in the power of your dreams, and everything comes at perfect timing no matter how many time the iron strikes hot. To the world changers!!

love always,

E

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